From TV Sets to Country Estates: Kate Jordan’s Floral Designs Flourish at Organic Estate
Floral designer Kate Jordan is celebrating a season of success, with her business and creative portfolio expanding across television, fashion, and large-scale installations.
Based in Tremeirchion near St Asaph, Kate is the talent behind The Craft Shed Flowers and has become a familiar name in the creative world.
A former Coleg Cambria student, Kate designed the winner’s crown for I’m A Celebrity… Get Me Out Of Here! during its time at Gwrych Castle in Abergele. Her floral artistry has also been showcased on programmes such as Hollyoaks, The Responder, Songs of Praise, and S4C drama Rownd a Rownd.
This summer, she partnered with the 12,500-acre Rhug Estate near Corwen, transforming the café and farm shop with imaginative floral installations.
“It’s been such a privilege to work with Rhug Estate. They’ve given me the freedom to really showcase my creativity, and the team has been so supportive of my ideas,” she said.
“To see people stopping to take photos and smiling as they walk through the space has been incredibly rewarding.
“I’m also really looking forward to leading a wreath-making workshop at the Estate in November, using traditional floristry techniques to inspire creativity within the community.”
Rhug Estate owner Lord Newborough praised Kate’s contribution, saying her work has “transformed the atmosphere” and added vibrancy to the setting.
“We’ve had so many wonderful comments from customers who say the flowers make their experience here even more special,” he said.
“Kate has such a talent for combining contemporary flair with the natural beauty of the countryside, and we are delighted to be working with her.
“We can’t wait to see what she creates for the autumn and Christmas seasons – it’s a real pleasure to have her artistry here at Rhug Estate.”
Kate’s career journey has been as unique as her floral creations. A former pupil of Ysgol Bodfari and St Brigid’s School in Denbigh, she studied floristry at Northop before earning a degree in Fashion, Retail, Branding and Visual Merchandising at the London College of Fashion.
She later worked with Ralph Lauren, where she developed her eye for high-end display, and was part of the team that won gold at this year’s Chelsea in Bloom competition for a striking H&M installation.
Her international projects include large-scale commissions in Paris and Normandy, as well as a willow installation for the Denver Art Museum alongside artist Laura Ellen Bacon.
Today, Kate balances her floral business with creative commissions for clients such as The Ivy and Selfridges Oxford Street, while continuing her work in television.
Proud of her North Wales roots, she credits her parents for their support and is passionate about blending modern, city-inspired design with the natural beauty of the Welsh countryside.
This year, she also worked as production designer on two BBC and S4C shows due to air later in 2023. Her ultimate goal is to bring together her set design and floral expertise on a major film production.
“Working with Rhug Estate has been such a joy, especially being able to create something so special on my doorstep,” she said.
“The ethical and sustainability side is also important to me, especially when flowers are reused and repurposed.”
Kate added: “My passion has always been about transforming spaces and evoking emotion, whether that’s for a local workshop, a luxury retailer, or a TV set.
“I’m really enjoying weaving together my career in both TV and floristry – two worlds that inspire me in different ways but complement each other perfectly. I can’t wait to see what the future brings.”
Stay up to date with Rhug Estate at www.rhug.co.uk or follow @rhugestate on social media.
For more on The Craft Shed Flowers, visit www.thecraftshedflowers.co.uk and follow @thecraftshedflowers.
